Cannabis Consumer Habits 2025: How Many Grams in an Ounce?

cannabis consumer habits 2025 are shifting quickly, especially among West Coast cannabis users who are becoming smarter, savvier, and more value-driven. While infused pre-rolls and THC beverages continue to gain popularity, a growing number of consumers are looking past the hype and returning to the benefits of traditional cannabis flower.

It all starts with a simple question: How many grams in an ounce? Once you know that, everything changes — from how you shop to how much you spend each month.

Cannabis Consumer Habits 2025: From Flower Decline to Pre-Roll Domination

Back in 2022, cannabis flower accounted for 45% of Canadian sales. By mid-2023, that share dropped to just 35%, with pre-rolls overtaking flower as the preferred choice for many consumers.

Why the shift?

• Pre-rolls are convenient

• Infused options are more potent

• Less prep = more appeal
  

But here’s the problem: pre-rolls come with a markup that adds up fast — and most people don’t realize just how much more they’re paying per gram.

How Many Grams in an Ounce — And Why It Matters

One ounce of flower equals up to 56 joints when rolled at home — a clear cost advantage over buying pre-roll packs.

A cannabis ounce contains 28 grams. Most pre-rolls are 0.5 grams per joint, meaning:

• 1 ounce = 56 half-gram joints
  

Here’s what it looks like financially:

Rolling Your Own (1 oz @ $140 CAD avg)

• 56 joints per ounce

• Cost per joint: $2.50

• Cost per gram: ~$5.00

Buying Pre-Rolls (5-pack @ $18.43 CAD)

• 5 joints = 2.5g = $7.37+/g

• Cost per joint: ~$3.69

• 11 packs = 55 joints = ~$202.73

Savings per ounce = ~$62.73Annual savings (1 oz/month) = ~$750+

That’s the power of knowing how many grams in an ounce and making better purchase decisions.

How Many Ounces in a Pound — A Budgeting Tool

Rolling 1.33 ounces per month adds up to nearly a pound annually — and nearly $1,000 in savings compared to buying pre-rolls.

Even though Canadian consumers legally can’t purchase full pounds, understanding the scale is helpful for long-term budgeting:

• 1 pound = 16 ounces = 448 grams

• At 1 ounce/month, a user goes through 12 ounces/year
  

Annual Cost Comparison:

• Pre-Rolls: ~$202 x 12 = ~$2,430

• DIY Flower: ~$140 x 12 = ~$1,680

• Yearly savings: ~$750+
  

Knowing how many ounces in a pound helps consumers visualize their actual cannabis consumption and where they can optimize spending.

What Are You Really Paying For with Pre-Rolls?

Pre-rolls offer speed and style, but at a premium:

• High cost per gram

• Limited strain control

• Often lower freshness
  

Infused pre-rolls (with concentrates or kief) drive the price even higher — yet don’t always offer a better experience.

When you roll your own joints, you control:

• Strain selection

• Potency and joint size

• Mixing or microdosing blends
  

You also get more cannabis for less money and a higher quality experience.

Vape Cartridges: Potency vs. Health Concerns

Many consumers see 510 vape cartridges as clean and convenient — but they carry health risks:

Vape Cart Risks:

• Possible exposure to heavy metals, thinning agents, or residual solvents

• High THC concentrations → fast tolerance buildup

• Long-term respiratory issues
  

By contrast, cannabis flower:

• Avoids additives

• Can be vaporized or smoked cleanly

• Comes with full strain transparency
  

The choice becomes clearer when considering both health and cost cannabis implications.

Grow and Share: Smarter Cannabis Use in 2025

Even if you love a particular strain, that doesn’t mean you want to smoke it every day. Many cannabis consumers, especially frequent users, want variety in their experience. Grow and Share is the only platform in the world that lets you share the strain you have for one you want, giving you the flexibility to explore more without wasting what you’ve already purchased.

But Grow and Share goes beyond just sharing flower. It’s also a community where you can:

• Connect with other cannabis users

• Find events near you

• Discover dispensaries that carry the strains you actually want
  

Instead of showing you the stores with the biggest ad budgets, Grow and Share lets you search based on the distance you're willing to travel. This way, you're seeing real options that are accessible, and not just what's heavily promoted. It helps you find the best deals close to home, while also giving local dispensaries a better shot at reaching the right customers.

Why it works:

• Buy more, save more. Buying by the ounce means paying less per gram

• Strain sharing. If you’re tired of a strain or have more than you need, share it with someone else in the community

• More choice, less waste. Explore new strains without overcommitting or overspending

• Local-first search. Find products and deals that are truly within reach
  

Grow and Share isn’t just about saving consumers money. It also helps retailers connect with nearby customers more effectively, making the platform a win for both sides of the market. It’s a smarter, more connected way to experience cannabis.

Final Take: Know Your Math, Roll Your Own, Save Big

With Grow and Share, users can explore strains like White Rhino, Blue Dream, or Animal Face — and never feel stuck with just one option.

With cannabis prices rising and new product formats flooding the market, the smartest thing today’s consumer can do is stay informed.

• Learn how many grams are in an ounce

• Understand how many ounces are in a pound

• Know the real cost of cannabis per gram and per joint

• Take a few minutes to roll your own, and gain more control over your experience while spending less
  

Rolling your own isn’t just about savings — it’s about choice. You pick the strains, the potency, the size, and the pace. And with Grow and Share, you don’t just save money, you join a growing community that values flexibility, fairness, and smarter cannabis use.

Skip the overpriced pre-rolls, discover more of what you actually want, and make every gram go further.